“Your local business website will be more essential than in any previous year”
Source: Moz 2021
Optimized to Rank on Google My Business and Target Your Preferred Customer
You cannot manage what you cannot measure. Local SEO and Google My Business are essential assets for every local business.
To compete on popular search terms in your city or region, your website and Google My Business optimization are everything to achieve a high ranking.
72% of consumers who perform a local search visit a store within 5 miles of their current location.
The User Experience on Your Website Matters More Than Ever, The Game Has Changed
To keep your website visitors on your site to inquire is important to your bottom-line and how Google views your ranking.
The new algorithm released by Google in July 2021 is focused on the user experience on your website. A successful user experience is a website visitor exploring your website and making an inquiry.
If a Hunter Douglas buyer cannot find what they are looking for on your site, they will go elsewhere.
“We will prioritize pages with the best information overall, even if some aspects of the page experience are subpar” Google
“Local Search Still Needs Organic SEO
Local search rankings appear in the form of the Map Pack on Google, but your site’s organic ranking is an important factor, as well. This helps Google understand your overall prominence, which is one of the three main categories of local ranking signals“
Source: Search Engine Journal 2022
Is Your Website Mobile Phone Friendly
If your website is not easy to navigate on mobile, users will leave. Can they easily find their way around? Does your home page load to slow? Your website’s mobile user experience is very important to how you rank on Google.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
87% of smartphone users use search engines at least once a day.
